Program

Birinci Dönem
Cr. ECTS
TRM 101 Turizm Endustrisine Giriş
Tourism history and introductory principles as: Tourism in perspective; cultural tourism; sociology of tourism; tourism psychology and motivation as to the different features of the total tourism product. Total tourism product such as accommodation units, leisure and recreation facilities; transportation, travel, cultural activities, supporting services as insurance, banking etc. Planning, development and economics of tourism. Cases on tourism practices and philosophies as to past, present & future.
3 5
TRM 107 Anadolu Uygarlıkları
The importance of the Anatolian cultural heritage. Races and cultures that have inhabited Anatolia. The Paleolithic and Neolithic eras in Anatolia. Chalcolithic culture and the Bronze Age. The Assyrian trading colony period. History of the Hittites and Phrygians. The culture of the Urartians. Ancient regions of Anatolia during Greek and Roman times. Istanbul through the ages. Museum and site visits.
3 5
TRM 111 Ekonomi I
Demand and supply, elasticity, price controls, marginal utility and indifference curve analysis, production and costs, market structures, determination of wages, return on capital.
3 5
TRM 141 Psikolojiye Giriş
Introduction to the science of behavior including study of motivation, learning and remembering, perception, intelligence, personality, abnormal behavior and social psychology. Research methods and experimental design in psychology.
3 5
TRM 151 İşletme Matematiği
Basics of algebra, linear equations, inequalities, functions and graphs, systems of equations, exponential and logarithmic functions, limits and continuity, the derivative, applications of the derivative with specific examples from the service industries.
3 5
DEPT/ HSS/ COMP Seçmeli 3 5
18
30
İkinci Dönem
Cr. ECTS
TRM 104 Çevre ve Turizm
Key global environmental problems and their impact on tourism. Positive and negative impacts of tourism on the natural and cultural environment. Analysis of the impact of alternative forms of tourism and of sustainable practices. Case studies on existing practices to review and evaluate alternative forms of tourism.
3 5
TRM 108 Turizm Endüstrisinde Bilişim Sistemleri
Current developments and major issues in the field of tourism and information systems. Factors affecting the adoption and effective use of new technologies in tourism. The impact of digital technology and innovations on the tourism sector. Electronic commerce in tourism.
3 5
TRM 112 Ekonomi II
Nature of income and national income determination, employment, money and banking, fiscal and monetary policy, international trade theory and balance of payments, economic development, economic system, the general structure of Turkish economy.
3 5
TRM 124 İş İletişimi
Effective speech and writing traits; the importance of written communication in the changing paradigms of today's business world. Focus on types of communication with respect to mass communication and electronic media and their use in the business world. Letter and report; communicating in meetings; communication over the telephone. Lectures on communication ethics, interviews, oral presentation, listening and empathy.
3 5
TRM 134 Yönetim Prensipleri
Principles of managerial practices, planning, organizing, directing and controlling, proper methods and techniques to increase managerial effectiveness and efficiency. Classical and modern approaches to management. Case histories for illustrating problems in managing organizations.
3 5
DEPT/ HSS/ COMP Seçmeli 3 5
18
30
Üçüncü Dönem
Cr. ECTS
TRM 223 Konaklama Endüstrisi
Introduction to the accommodation industry and its structure; review of various areas of management and hotel operations. Sales; reservations; front office; housekeeping; accounting; food and beverage; guest services; introduction to yield management systems; key performance indices and performance evaluation in hotels.
3 4
TRM 231 Finans Muhasebesi
Introduction to accounting information system. Identifying, recording, summarising of economic transactions. Theoretical framework of accounting, generally accepted accounting principles and assumptions. Complete accounting cycle and book keeping aspects; accrual accounting, end-of-period assumptions and preparation of financial statements.
3 5
TRM 241 Hukuka Giriş
Social relations and law. Various legal systems, including common law, equity law and European law. Branches of law: public and private law. Sources of law. Application of law and interpretation. Rights, including the acquisition of rights and bona fides and the exercise of rights and good faith.
3 4
TRM 257 Uygulamalı İstatistik I
Basic concepts of probability. The role of statistics in scientific inquiry. Organization and description of data. The logic behind the basic principles and techniques of statistical analysis. Discrete and continuous distributions. Inferences based on large samples. Sampling distributions.
3 5
TRM 263 Pazarlama Prensipleri
Core concepts of marketing, marketing management, marketing organizations and the marketing environment with special emphasis to services. Analysis of characteristics of the consumer and organizational markets, challenges created by the rapidly changing environmental factors, and marketing problems along with the basics of strategy formulation. Case studies in order to better involve students in the identification and the solution of the marketing problems.
3 4
-- -- Yabancı Dil 3 5
TK 221 Türkçe I 2 3
20
30
Dördüncü Dönem
Cr. ECTS
TRM 224 Kişilerarası İletişim
The concepts of interpersonal communication, including listening, verbal communication and nonverbal communication. Creating communication climates. Understanding “self” in interpersonal communication. Communication in groups and leadership in group communication. The effects of interpersonal communication technologies. Basic guest relations. Experimental group exercises where students get feedback from each other.
3 4
TRM 232 Turizm Endustrisi için Yönetim Muhasebesi
Financial statements of different types of establishments in tourism industry; uniform system of accounts for hospitality industry and unique characteristics of hotel financial statements. Preparation of accounting information for managerial decision making purposes. Introduction to models and techniques for managerial decision making using accounting information; ratio analysis; funds flow statement cost-volume-profit approach; budgeting; investment analysis.
3 4
TRM 242 Turizm Hukuku
Basic knowledge of legal rights and responsibilities in hotel and restaurant management. Case studies related to legal problems and the logical organization of corresponding solutions.
3 4
TRM 258 Uygulamalı İstatistik II
Introduction to statistical inference. Hypothesis testing and various inference tools such as t-tests, nonparametric two samples tests ANOVA, ANOVA for nonparametric data, crosstabulation and chi-square, correlation, simple regression, multiple regression. Practice in using statistical software.
3 5
TRM 282 Seyahat Endüstrisi
The formation of the idea of travel as an inseparable feature of modern human beings. Mobility theory; cities as spaces of tourism; historical development of transportation systems; mutual constitution of transportation, travel and tourism; social, cultural and economic impacts of transportation systems and hubs. Evolution and current workings of the travel industry; employees of travel industry; effect of technology on travel industry; current operational structure and practices; future prospects.
3 5
-- -- Yabancı Dil 3 5
TK 222 Türkçe II 2 3
20
30
Yaz Stajı
Beşinci Dönem
Cr. ECTS
TRM 331 İnsan Kaynakları Yönetimi
Functions of human resources management, including human resource planning, job analysis, job descriptions, job design, recruitment, training and development, performance appraisal, wage and salary management, job evaluation, and discipline.
3 5
TRM 335 İşletme Finansına Giriş
Techniques for determining the worth of financial assets, the trade between risk and return, financial institutions, financial analysis, financial forecasting and the optimal financial strategy.
3 6
TRM 355 Araştırma Yöntemleri
Hypothesis development. Research design. Univariate and multivariate data analysis methods. Qualitative research methods. Use of statistical software for data analysis.
3 6
-- -- Bölüm Seçmeli Dersi 3 5
-- -- Yabancı Dil 3 5
HTR 311 Türkiye Cumhuriyeti Tarihi I 2 3
17
30
Altıncı Dönem
Cr. ECTS
TRM 336 Örgütsel Davranış
A survey of concepts and theories seeking to understand and explain individual and group behavior in organizations. Perception, motivation, leadership and group dynamics applied to the organizational settings, learning and organizational behavior modification, job attitude and satisfaction, conflict management, managing organizational change and stress.
3 6
TRM 364 Hizmet Pazarlaması
Management of the marketing function, with special emphasis on the requirements of service organizations. Classification of services. Integrated marketing mix for services. Issues related to the marketing of services such as service recovery and balancing demand and capacity. The role of technology in the marketing of services.
3 6
TRM 378 Yiyecek Hizmetleri Yönetimi
Overview of the internal workings of food services management. Food services organization structures, job descriptions, control mechanisms, systems design, and specialty food service equipment. Analysis of food services management in the context of hotels, airlines and other institutions. Field visits to various types of operations.
3 5
-- -- Yabancı Dil 3 5
-- -- Bölüm Seçmeli Dersi 3 5
HTR 312 Türkiye Cumhuriyeti Tarihi II 2 3
17
30
Yaz Stajı
Yedinci Dönem
Cr. ECTS
TRM 405 Turizmde Özel Etkinlikler ve Kongre Turizmi
Event tourism, its impact on tourism economy; Trends and consumer research; destination planning and marketing; planning and marketing for individual events; convention planning and functions of convention bureaus and their impact in destinations development. Case studies on special events.
3 6
TRM 409 Meslek Ahlakı
Introduction to professional moral values and social responsibility issues including; equal employment opportunity, discrimination prevention, service quality concerns, fair treatment of employees, employee and client privacy, honesty in public relations, post-service operations, sensitivity to community demands and attitudes.
3 6
TRM 413 Turizmde Yeni Varış Noktaları Oluşturma
Identification and evaluation of tourism resources, planning and management of tourism destination areas. Analyses of destination life cycle, approaches to destination development, interpretation of tourism trends and case examples.
3 6
-- -- Bölüm Seçmeli Dersi 3 5
-- -- Tamamlayıcı Seçmeli Ders 3 5
15
28
Sekizinci Dönem
Cr. ECTS
TRM 408 Hizmet Endüstrilerinde Yöneylem Araştırması
Introduction to modeling concepts and operations research techniques as quantitative decision making tools. Topics include linear programming, duality, sensitivity analysis, transportation and assignment problems, network models and case studies from the service industries. Queuing, simulation.
3 6
TRM 472 İşletme Statejisi
Concepts and methods for the generation, selection, implementation and evaluation of strategies. Strategic management as a process in service organizations. Overview of existing strategies through real-life examples. Application of analytical tools for strategic decision-making. Competitiveness and benchmarking. The impact of globalization, technology, and environmental concerns on strategic decisions.
3 6
TRM 492 Turizmde Özel Araştırmalar
Master term project preparation in a field of interest as: Tourism policy, destination marketing, culture tourism, travel agency operations, consumer preferences in tourism; cross-cultural non-verbal communication in tourism and other similar related topics.
3 9
-- -- Bölüm Seçmeli Dersi 3 5
-- -- Tamamlayıcı Seçmeli Ders 3 5
15
31