Ders Açıklamaları

TRM 101 Turizm Endustrisine Giriş
Credits:
3
Tourism history and introductory principles as: Tourism in perspective; cultural tourism; sociology of tourism; tourism psychology and motivation as to the different features of the total tourism product. Total tourism product such as accommodation units, leisure and recreation facilities; transportation, travel, cultural activities, supporting services as insurance, banking etc. Planning, development and economics of tourism. Cases on tourism practices and philosophies as to past, present & future.
TRM 104 Çevre ve Turizm
Credits:
3
Key global environmental problems and their impact on tourism. Positive and negative impacts of tourism on the natural and cultural environment. Analysis of the impact of alternative forms of tourism and of sustainable practices. Case studies on existing practices to review and evaluate alternative forms of tourism.
TRM 107 Anadolu Uygarlıkları
Credits:
3
The importance of the Anatolian cultural heritage. Races and cultures that have inhabited Anatolia. The Paleolithic and Neolithic eras in Anatolia. Chalcolithic culture and the Bronze Age. The Assyrian trading colony period. History of the Hittites and Phrygians. The culture of the Urartians. Ancient regions of Anatolia during Greek and Roman times. Istanbul through the ages. Museum and site visits.
TRM 108 Turizm Endüstrisinde Bilişim Sistemleri
Credits:
3
Current developments and major issues in the field of tourism and information systems. Factors affecting the adoption and effective use of new technologies in tourism. The impact of digital technology and innovations on the tourism sector. Electronic commerce in tourism.
TRM 111 Ekonomi I
Credits:
3
Demand and supply, elasticity, price controls, marginal utility and indifference curve analysis, production and costs, market structures, determination of wages, return on capital.
TRM 112 Ekonomi II
Credits:
3
Nature of income and national income determination, employment, money and banking, fiscal and monetary policy, international trade theory and balance of payments, economic development, economic system, the general structure of Turkish economy.
TRM 123 Profesyonel İletişim
Credits:
3
Importance of communication in the tourism sector. Emphasis on the correct use of English and tourism jargon. Development of communication skills in English to address guests in travel agencies, hotels and to solve guest problems.
TRM 124 İş İletişimi
Credits:
3
Effective speech and writing traits; the importance of written communication in the changing paradigms of today's business world. Focus on types of communication with respect to mass communication and electronic media and their use in the business world. Letter and report; communicating in meetings; communication over the telephone. Lectures on communication ethics, interviews, oral presentation, listening and empathy.
TRM 134 Yönetim Prensipleri
Credits:
3
Principles of managerial practices, planning, organizing, directing and controlling, proper methods and techniques to increase managerial effectiveness and efficiency. Classical and modern approaches to management. Case histories for illustrating problems in managing organizations.
TRM 139 Seyahat Coğrafyası
Credits:
3
Physical features of continents, natural resources, mountains, rivers and lakes. Main capital cities. Principal tourists' attractions: places, regions and localities at certain destinations. Air, land and sea transportation modes. Planning and preparation of itineraries, time differences, the international date line, total travel time. Important local currencies, maps for practical training.
TRM 141 Psikolojiye Giriş
Credits:
3
Introduction to the science of behavior including study of motivation, learning and remembering, perception, intelligence, personality, abnormal behavior and social psychology. Research methods and experimental design in psychology.
TRM 146 Turizmin Sosyal Yönleri
Credits:
3
The effects of social change and gender politics on tourism industry; inequality and tourism politics. The effects of global media on tourism industry.
TRM 151 İşletme Matematiği
Credits:
3
Basics of algebra, linear equations, inequalities, functions and graphs, systems of equations, exponential and logarithmic functions, limits and continuity, the derivative, applications of the derivative with specific examples from the service industries.
TRM 153 İşletmelerde Başlangıç Düzey Bilgisayar Kullanımı
Credits:
3
Introduction to computer concepts in the framework of business applications. Electronic data processing. Survey of different operating systems. Mainstream package programs (word processing, databases, spreadsheets), with application practice during lab sessions
TRM 162 Uygarlıklar Tarihi
Credits:
3
Study of different civilizations from antiquity to the present. The culture produced within the framework of western civilization, with respect to art and literature. The importance of past and present civilizations in the shaping of modern thought.
TRM 223 Konaklama Endüstrisi
Credits:
3
Introduction to the accommodation industry and its structure; review of various areas of management and hotel operations. Sales; reservations; front office; housekeeping; accounting; food and beverage; guest services; introduction to yield management systems; key performance indices and performance evaluation in hotels.
TRM 224 Kişilerarası İletişim
Credits:
3
The concepts of interpersonal communication, including listening, verbal communication and nonverbal communication. Creating communication climates. Understanding “self” in interpersonal communication. Communication in groups and leadership in group communication. The effects of interpersonal communication technologies. Basic guest relations. Experimental group exercises where students get feedback from each other.
Prerequisite:
TRM 141
TRM 231 Finans Muhasebesi
Credits:
3
Introduction to accounting information system. Identifying, recording, summarising of economic transactions. Theoretical framework of accounting, generally accepted accounting principles and assumptions. Complete accounting cycle and book keeping aspects; accrual accounting, end-of-period assumptions and preparation of financial statements.
TRM 232 Turizm Endustrisi için Yönetim Muhasebesi
Credits:
3
Financial statements of different types of establishments in tourism industry; uniform system of accounts for hospitality industry and unique characteristics of hotel financial statements. Preparation of accounting information for managerial decision making purposes. Introduction to models and techniques for managerial decision making using accounting information; ratio analysis; funds flow statement cost-volume-profit approach; budgeting; investment analysis.
Prerequisite:
TRM 231
TRM 241 Hukuka Giriş
Credits:
3
Social relations and law. Various legal systems, including common law, equity law and European law. Branches of law: public and private law. Sources of law. Application of law and interpretation. Rights, including the acquisition of rights and bona fides and the exercise of rights and good faith.
TRM 242 Turizm Hukuku
Credits:
3
Basic knowledge of legal rights and responsibilities in hotel and restaurant management. Case studies related to legal problems and the logical organization of corresponding solutions.
Prerequisite:
TRM 241
TRM 257 Uygulamalı İstatistik I
Credits:
3
Basic concepts of probability. The role of statistics in scientific inquiry. Organization and description of data. The logic behind the basic principles and techniques of statistical analysis. Discrete and continuous distributions. Inferences based on large samples. Sampling distributions.
TRM 258 Uygulamalı İstatistik II
Credits:
3
Introduction to statistical inference. Hypothesis testing and various inference tools such as t-tests, nonparametric two samples tests ANOVA, ANOVA for nonparametric data, crosstabulation and chi-square, correlation, simple regression, multiple regression. Practice in using statistical software.
Prerequisite:
TRM 257
TRM 263 Pazarlama Prensipleri
Credits:
3
Core concepts of marketing, marketing management, marketing organizations and the marketing environment with special emphasis to services. Analysis of characteristics of the consumer and organizational markets, challenges created by the rapidly changing environmental factors, and marketing problems along with the basics of strategy formulation. Case studies in order to better involve students in the identification and the solution of the marketing problems.
TRM 282 Seyahat Endüstrisi
Credits:
3
The formation of the idea of travel as an inseparable feature of modern human beings. Mobility theory; cities as spaces of tourism; historical development of transportation systems; mutual constitution of transportation, travel and tourism; social, cultural and economic impacts of transportation systems and hubs. Evolution and current workings of the travel industry; employees of travel industry; effect of technology on travel industry; current operational structure and practices; future prospects.
TRM 301 Ancient Cities and Tourism
Credits:
3
Introduction of cultural tourism products based on historical resources. Creation of theme projects as tourism products within a historical setting, visual presentation of various theme parks. The study of history and archeology of Istanbul by slide presentations and sightseeing.
TRM 307 Anadolu Mitolojileri
Credits:
3
Mythology as a source of knowledge on past civilizations. The psychological, religious and social dynamics of myths. Tools to understand mythologies. Anatolian and Near-Eastern origins of Greek myths. Refrection of myths in art.
Prerequisite:
TRM 106 or consent of the instructor.
TRM 313 Economic Issues in Tourism
Credits:
3
Economic aspects of the tourism industry. Analysis of core macro and micro economic concepts, including scarcity, opportunity cost, supply and demand, market structures, elasticity, GDP, GNP, employment, income distribution, exchange rates, balance of payments and investment decisions, all with particular focus on tourism. The effects of branding and sustainability on tourism development.
Prerequisite:
TRM 111, TRM 112
TRM 315 Kruvazyer Taşımacılığı ve Marinalar
Credits:
3
Relationship between tourists and modern passenger shipping providers, overview of cruise industry, relationship to other segments of the tourism industry; operating and marketing procedures, ship profiles, itineraries, and ports of call. International regulations. The service intensive nature and resulting challenges of operations and management. Exploration of career opportunities.
TRM 331 İnsan Kaynakları Yönetimi
Credits:
3
Functions of human resources management, including human resource planning, job analysis, job descriptions, job design, recruitment, training and development, performance appraisal, wage and salary management, job evaluation, and discipline.
Prerequisite:
TRM 134, TRM 141.
TRM 335 İşletme Finansına Giriş
Credits:
3
Techniques for determining the worth of financial assets, the trade between risk and return, financial institutions, financial analysis, financial forecasting and the optimal financial strategy.
Prerequisite:
TRM 231
TRM 336 Örgütsel Davranış
Credits:
3
A survey of concepts and theories seeking to understand and explain individual and group behavior in organizations. Perception, motivation, leadership and group dynamics applied to the organizational settings, learning and organizational behavior modification, job attitude and satisfaction, conflict management, managing organizational change and stress.
Prerequisite:
TRM 235 or consent of the instructor.
TRM 338 Yönetimde Serüvenle Öğrenme
Credits:
3
Acquiring core managerial competencies such as problem solving, decision making, innovation, creativity, developing team spirit, project management, risk management by live e?periences through adventure learning technique.
TRM 339 Küresel Kurumlar
Credits:
3
The global interdependence of economic, political, social, cultural, technological and ecological factors. Transnationalism, globalization and the neoliberal economy. The typology of global institutions and the role of transnational organizations in contemporary social, economic and political life. Frameworks, regulations and socio-cultural trends that animate and govern global tourism.
Prerequisite:
TRM 101 or consent of the instructor.
TRM 355 Araştırma Yöntemleri
Credits:
3
Hypothesis development. Research design. Univariate and multivariate data analysis methods. Qualitative research methods. Use of statistical software for data analysis.
Prerequisite:
TRM 258
TRM 363 Hizmet Kalitesi Yönetimi
Credits:
3
A general view of quality, dimensions of service quality, diagnosing service quality failures, measurement of customer satisfaction with services, cost of quality, planning for and managing service quality.
Prerequisite:
TRM 134 or consent of the instructor.
TRM 364 Hizmet Pazarlaması
Credits:
3
Management of the marketing function, with special emphasis on the requirements of service organizations. Classification of services. Integrated marketing mix for services. Issues related to the marketing of services such as service recovery and balancing demand and capacity. The role of technology in the marketing of services.
Prerequisite:
TRM 134, TRM 263.
TRM 366 Turizmde Girişimcilik ve İş Planlama
Credits:
3
Theoretical framework of entrepreneurship and the role of entrepreneurs. The process of new venture development in the tourism industry. Feasibility study as a tool for new venture assessment. Basic components of a business plan, including the business concept development, assessment of industry trends and competitive structures, the preparation of marketing, management and organization plans, financial statement projections, and investment appraisal. The application of business planning and investment appraisal techniques to new venture development in tourism.
Prerequisite:
TRM 335
TRM 368 Hizmetlerin Pazarlama Açısından Tanıtımı
Credits:
3
Personal sales, advertising, public relations and sale promotions in connection with the services industry. Use of globally accredited cases to demonstrate theoretical principles. Application of concepts to real market conditions through class projects.
Prerequisite:
TRM 361.
TRM 371 Yiyecek Bilimi ve Beslenme
Credits:
3
The scientific study of food with respect to its chemical nature, physical properties and nutritional composition. Nutrition as the study of food and its utilization by the body. Nutrients, basic physiology, enzymes and digestion, food and energy. Food poisoning, food preservation, food additives and product labeling.
TRM 373 Yemek Sosyolojisi
Credits:
3
Analysis of the social ecology of food from an evolutionary perspective, using principles from anthropology and sociology. The relationship of food to the physiological, cultural and cognitive evolution of human beings and to other factors such as technological changes, memory and senses, health, social identity, politics, globalization and tourism.
TRM 374 Seyahat Endustrisi için Bilişim Sistemleri
Credits:
3
The use of information technology and CRS (computerized reservation systems) in tourism. Travel information manual; geographic travel regions; timetables and schedules; ticket reservation changes; fare quotations, passenger files. Hotel and rent a car availabilities, bookings and sales.
Prerequisite:
TRM 282 or consent of the instructor.
TRM 376 Otel Endüstrisi için Bilişim Sistemleri
Credits:
3
Functions of computer reservation systems, hotel automation, front office procedures, room categories, check in and check out procedures, reservations, payment conditions and reservation cancellations, room management, rate management and hotel accounts.
Prerequisite:
TRM 223 or consent of instructor
TRM 377 Uluslararası Mutfaklar
Credits:
3
Basic food and beverage preparation and production techniques used in professional operations. Characteristics of various well known international cuisines. The terminology of food production, professional kitchen equipment; new technologies for food production. Laboratory sessions and field trips.
Prerequisite:
TRM 371 or consent of the instructor.
TRM 378 Yiyecek Hizmetleri Yönetimi
Credits:
3
Overview of the internal workings of food services management. Food services organization structures, job descriptions, control mechanisms, systems design, and specialty food service equipment. Analysis of food services management in the context of hotels, airlines and other institutions. Field visits to various types of operations.
Prerequisite:
TRM 134
TRM 384 Ulaşım Sistemleri
Credits:
3
Analysis of passenger transportation systems. Historic and current developments; components, functions, demand characteristics, social and economic aspects, impact of public and international regulation; interrelationship with other tourism sectors, air transportation organization, ticketing. Models of transportation, tour operation and transportation. Importance of airline transportation in tourism; types of carriers, tickets and promotional fares; reservation procedures through computers; recent applications; passenger handling in airports and seaports.
TRM 392 Sanitasyon ve Hijyen Kuralları
Credits:
3
The importance of sanitation in hotel operations. Food and beverage microbiology. Personal hygiene of staff. Cleanliness and maintenance of food production and service equipment and facilities. The HACCP standarts and applications.
TRM 402 Özel İlgi Turizmi
Credits:
3
Newly emerging tourism activities that are heavily based on individual preferences and diverse life styles. Rural tourism, cultural tourism, heritage tourism, educational tourism, health tourism, senior tourism.
TRM 404 Öğrenen Organizasyonlar
Credits:
3
Principles and practices of learning organizations; Mental models, personal mastery, shared vision, team learning and systems thinking; Flow of knowledge, communication and building trust; Role of leadership for learning organizations; Managers as facilitators of learning; Investigation of frontiers of learning organizations; Teams work on learning organizations.
Prerequisite:
Senior standing or consent of the instructor.
TRM 405 Turizmde Özel Etkinlikler ve Kongre Turizmi
Credits:
3
Event tourism, its impact on tourism economy; Trends and consumer research; destination planning and marketing; planning and marketing for individual events; convention planning and functions of convention bureaus and their impact in destinations development. Case studies on special events.
Prerequisite:
TRM 263.
TRM 406 Tüketici Davranışı
Credits:
3
Factors affecting purchase-related consumer decisions. Personal and external factors that have impact upon the consumer decision making process, attitude formation and attitude change, communication, adoptation of innovations and brand loyalty. Various views on the individual in the marketplace, and models of consumer decision making with a heavy emphasis on services. Application of consumer behavior in strategic planning of profit and nonprofit organazations and issues related to consumer trends, global markets, consumer protection and ethics in consumer behavior.
Prerequisite:
TRM 263 or consent of the instructor.
TRM 407 Eğlence, Dinlence Yönetimi
Credits:
3
Introduction to fundamentals of recreation and leisure. Modern, post-industrial society and importance of leisure. Private and public recreation. Programming recreational activities. Leadership in recreation.
Prerequisite:
TRM 235.
TRM 408 Hizmet Endüstrilerinde Yöneylem Araştırması
Credits:
3
Introduction to modeling concepts and operations research techniques as quantitative decision making tools. Topics include linear programming, duality, sensitivity analysis, transportation and assignment problems, network models and case studies from the service industries. Queuing, simulation.
Prerequisite:
Senior standing or consent of the instructor.
TRM 409 Meslek Ahlakı
Credits:
3
Introduction to professional moral values and social responsibility issues including; equal employment opportunity, discrimination prevention, service quality concerns, fair treatment of employees, employee and client privacy, honesty in public relations, post-service operations, sensitivity to community demands and attitudes.
Prerequisite:
Senior standing or consent of the instructor.
TRM 411 Kültür Turizmi
Credits:
3
The relationship between culture and tourism. Civilizations as major cultural tourism attractions. Current issues in the management of tangible and intangible assets, such as interpretation, cross-cultural values, sustainable tourism and the impact of development.
TRM 413 Turizmde Yeni Varış Noktaları Oluşturma
Credits:
3
Identification and evaluation of tourism resources, planning and management of tourism destination areas. Analyses of destination life cycle, approaches to destination development, interpretation of tourism trends and case examples.
Prerequisite:
Senior standing or consent of the instructor.
TRM 435 Farklılık Yönetimi
Credits:
3
Place and importance of diversity management in management systems. Managerial competencies needed for diversity management. Impact of diversity management on corporate performance.
Prerequisite:
TRM 336 or consent of the instructor.
TRM 436 Kurumsal Bazda Danışmanlık
Credits:
3
Kurumsal Bazda Danışmanlık
Prerequisite:
Senior standing or consent of the instructor.
TRM 437 Havayolu Yönetimi I
Credits:
3
Aviation history. Micro-level commercial airline functions, civil aviation organizations, operation of airlines. Cooperation and competition in airline business; production of a seamless product. Players and their interaction in the service chain. Political, economic and social environments affecting the airline industry, legislations controlling civil aviation, air service agreements, settlement systems, distribution mechanisms, hubs and spokes, alliances. Customer loyalty programs, yield management and fleet planning.
TRM 438 Havayolu Yönetimi II
Credits:
3
Global and macro-level commercial airline industry functions, main concepts in airline industry. Electronic commerce, customer relations management, reservation techniques; overbooking, deniedboarding and compensation mechanisms. Regional airlines, cargo and charter services. Labor relations in aviation, lowcost airlines, airline privatization issues, aviation insurance, security and airport relationships. Dimensions of transport in relation to tourism industry service chain, travel trade and hotel management.
TRM 465 Turizmde Güncel Konular
Credits:
3
A wide range of topics on different types and modes of travel and related travel organization systems such as adventure travel, special airport services, domestic tourism, interest travel, student and youth travel as well as corporate travel market; congress organizations; cruise market operation; group travel as well as procedures by submission and analyses of cases by specialists of the respected fields.
Prerequisite:
Senior standing or consent of the instructor.
TRM 468 Turistik İşletmenin Bakım Onarım Yönetimi
Credits:
3
The role of the property manager; present expenses and long term trends; leasing and contract maintenance; equipment replacement policies; planning a systems approach; staffing requirements; other related topics as waste and trash removal and disposal; security (fire, guest employer and energy saving devices); future lodging engineering systems.
Prerequisite:
Consent of the instructor.
TRM 472 İşletme Statejisi
Credits:
3
Concepts and methods for the generation, selection, implementation and evaluation of strategies. Strategic management as a process in service organizations. Overview of existing strategies through real-life examples. Application of analytical tools for strategic decision-making. Competitiveness and benchmarking. The impact of globalization, technology, and environmental concerns on strategic decisions.
Prerequisite:
Senior standing or consent of the instructor.
TRM 474 Turizmde Güvenlik Yönetimi
Credits:
3
Safety and security measures and its operational procedures in air travel, cruise ships, hotels. Safety hazards, fire safety, food-borne illnesses and infection and infection diseases, medical emergencies and terrorism and the necesssary insurance selection policies as to the above hazards.
TRM 476 İnternette Pazarlama
Credits:
3
Inrternet as a commercial medium and its use in the tourism industry. Main areas to be covered (major topics) will include the development of the internet, social and the marketing changes brought by its utilization of the world wide web for communications, promotion, advertising and distribution.
Prerequisite:
TRM 263 or consent of the instructor.
TRM 492 Turizmde Özel Araştırmalar
Credits:
3
Master term project preparation in a field of interest as: Tourism policy, destination marketing, culture tourism, travel agency operations, consumer preferences in tourism; cross-cultural non-verbal communication in tourism and other similar related topics.
Prerequisite:
TRM 254 and consent of the instructor.