Term Courses

TRM 101 Introduction to Tourism Industry
Credits:
3
Tourism history and introductory principles as: Tourism in perspective; tourism trends in the world; tourism demand and supply; tourism and development; cultural tourism; tourism psychology and motivations as to the different features of the total tourism product. Total tourism product such as accommodation units, leisure and recreation facilities; transportation, travel, cultural activities, supporting services as insurance, banking etc. Planning and economics of tourism.
TRM 107 Anatolian Civilisations
Credits:
3
The importance of the Anatolian cultural heritage. Races and cultures that have inhabited Anatolia. The Paleolithic and Neolithic eras in Anatolia. Chalcolithic culture and the Bronze Age. The Assyrian trading colony period. History of the Hittites and Phrygians. The culture of the Urartians. Ancient regions of Anatolia during Greek and Roman times. Istanbul through the ages. Museum and site visits.
TRM 111 Economics I
Credits:
3
Demand and supply, elasticity, price controls, marginal utility and indifference curve analysis, production and costs, market structures, determination of wages, return on capital.
TRM 141 Introduction to Psychology
Credits:
3
Introduction to the science of behavior including study of motivation, learning and remembering, perception, intelligence, personality, abnormal behavior and social psychology. Research methods and experimental design in psychology.
TRM 151 Business Mathematics
Credits:
3
Basics of algebra, linear equations, inequalities, functions and graphs, systems of equations, exponential and logarithmic functions, limits and continuity, the derivative, applications of the derivative with specific examples from the service industries.
TRM 223 Accommodation Industry
Credits:
3
Introduction to the accommodation industry and its structure; review of various areas of management and hotel operations. Sales; reservations; front office; housekeeping; accounting; food and beverage; guest services; introduction to yield management systems; key performance indices and performance evaluation in hotels.
TRM 231 Financial Accounting
Credits:
3
Introduction to accounting information system. Identifying, recording, summarising of economic transactions. Theoretical framework of accounting, generally accepted accounting principles and assumptions. Complete accounting cycle and book keeping aspects; accrual accounting, end-of-period assumptions and preparation of financial statements.
TRM 241 Introduction to Law
Credits:
3
Social relations and law. Various legal systems, including common law, equity law and European law. Branches of law: public and private law. Sources of law. Application of law and interpretation. Rights, including the acquisition of rights and bona fides and the exercise of rights and good faith.
TRM 257 Applied Statistics I
Credits:
3
Basic concepts of probability. The role of statistics in scientific inquiry. Organization and description of data. The logic behind the basic principles and techniques of statistical analysis. Discrete and continuous distributions. Inferences based on large samples. Sampling distributions.
TRM 263 Principles of Marketing
Credits:
3
Core concepts of marketing, marketing management, marketing organizations and the marketing environment with special emphasis to services. Analysis of characteristics of the consumer and organizational markets, challenges created by the rapidly changing environmental factors, and marketing problems along with the basics of strategy formulation. Case studies in order to better involve students in the identification and the solution of the marketing problems.
TRM 331 Management of Human Resources
Credits:
3
Functions of human resources management, including human resource planning, job analysis, job descriptions, job design, recruitment, training and development, performance appraisal, wage and salary management, job evaluation, and discipline. Prerequisites: TRM 134, TRM 141.
TRM 335 Introduction to Finance
Credits:
3
Techniques for determining the worth of financial assets, the trade between risk and return, financial institutions, financial analysis, financial forecasting and the optimal financial strategy.
TRM 355 Research Methodology
Credits:
3
Hypothesis development. Research design. Univariate and multivariate data analysis methods. Qualitative research methods. Use of statistical software for data analysis. Prerequisite: TRM 258
TRM 405 Convention and Special Events
Credits:
3
Event tourism, its impact on tourism economy; Trends and consumer research; destination planning and marketing; planning and marketing for individual events; convention planning and functions of convention bureaus and their impact in destinations development. Case studies on special events. Prerequisite: TRM 263.
TRM 409 Business Ethics
Credits:
3
Introduction to professional moral values and social responsibility issues including; equal employment opportunity, discrimination prevention, service quality concerns, fair treatment of employees, employee and client privacy, honesty in public relations, post-service operations, sensitivity to community demands and attitudes. Prerequisite: Senior standing or consent of the instructor.
TRM 413 Tourism Destination Development
Credits:
3
Identification and evaluation of tourism resources, planning and management of tourism destination areas. Analyses of destination life cycle, approaches to destination development, interpretation of tourism trends and case examples. Prerequisite: Senior standing or consent of the instructor.
TRM 48B Sp. Top: Introduction to Professional Life
Credits:
3
TRM 48R Sp. Top: Sustainability from Environmental and Social Perspectives
Credits:
3
TRM 48Y Sp. Top: Rural Tourism
Credits:
3
TRM 48Z Sp. Top: Corporate Social Responsibility and Sustainability
Credits:
3
TRM485 Sp. Top: Supply Chain Management
Credits:
3