Term Courses

TRM 104 Environment and Tourism
Credits:
3
Key global environmental problems and their impact on tourism. Positive and negative impacts of tourism on the natural and cultural environment. Analysis of the impact of alternative forms of tourism and of sustainable practices. Case studies on existing practices to review and evaluate alternative forms of tourism.
TRM 108 Information Systems For Tourism Industry
Credits:
3
Current developments and major issues in the field of tourism and information systems. Factors affecting the adoption and effective use of new technologies in tourism. The impact of digital technology and innovations on the tourism sector. Electronic commerce in tourism.
TRM 112 Economics II
Credits:
3
Nature of income and national income determination, employment, money and banking, fiscal and monetary policy, international trade theory and balance of payments, economic development, economic system, the general structure of Turkish economy.
TRM 124 Business Communication
Credits:
3
Effective speech and writing traits; the importance of written communication in the changing paradigms of today's business world. Focus on types of communication with respect to mass communication and electronic media and their use in the business world. Letter and report; communicating in meetings; communication over the telephone. Lectures on communication ethics, interviews, oral presentation, listening and empathy.
TRM 134 Principles of Management
Credits:
3
Principles of managerial practices, planning, organizing, directing and controlling, proper methods and techniques to increase managerial effectiveness and efficiency. Classical and modern approaches to management. Case histories for illustrating problems in managing organizations.
TRM 162 History of Civilizations
Credits:
3
Study of different civilizations from antiquity to the present. The culture produced within the framework of western civilization, with respect to art and literature. The importance of past and present civilizations in the shaping of modern thought.
TRM 232 Managerial Accounting for Tourism Industry
Credits:
3
Financial statements of different types of establishments in tourism industry; uniform system of accounts for hospitality industry and unique characteristics of hotel financial statements. Preparation of accounting information for managerial decision making purposes. Introduction to models and techniques for managerial decision making using accounting information; ratio analysis; funds flow statement cost-volume-profit approach; budgeting; investment analysis.
Prerequisite:
TRM 231
TRM 242 Tourism Law
Credits:
3
Basic knowledge of legal rights and responsibilities in hotel and restaurant management. Case studies related to legal problems and the logical organization of corresponding solutions. Prerequisite: TRM 241.
TRM 258 Applied Statistics II
Credits:
3
Introduction to statistical inference. Hypothesis testing and various inference tools such as t-tests, nonparametric two samples tests ANOVA, ANOVA for nonparametric data, crosstabulation and chi-square, correlation, simple regression, multiple regression. Practice in using statistical software. Prerequisite: TRM 257
TRM 282 Travel Industry
Credits:
3
The formation of the idea of travel as an inseparable feature of modern human beings. Mobility theory; cities as spaces of tourism; historical development of transportation systems; mutual constitution of transportation, travel and tourism; social, cultural and economic impacts of transportation systems and hubs. Evolution and current workings of the travel industry; employees of travel industry; effect of technology on travel industry; current operational structure and practices; future prospects.
TRM 336 Organizational Behavior
Credits:
3
A survey of concepts and theories seeking to understand and explain individual and group behavior in organizations. Perception, motivation, leadership and group dynamics applied to the organizational settings, learning and organizational behavior modification, job attitude and satisfaction, conflict management, managing organizational change and stress. Prerequisite: TRM 235 or consent of the instructor.
TRM 364 Services Marketing
Credits:
3
Management of the marketing function, with special emphasis on the requirements of service organizations. Classification of services. Integrated marketing mix for services. Issues related to the marketing of services such as service recovery and balancing demand and capacity. The role of technology in the marketing of services. Prerequisites: TRM 134, TRM 263.
TRM 366 Entrepreneurship and Business Planning in Tourism
Credits:
3
Theoretical framework of entrepreneurship and the role of entrepreneurs. The process of new venture development in the tourism industry. Feasibility study as a tool for new venture assessment. Basic components of a business plan, including the business concept development, assessment of industry trends and competitive structures, the preparation of marketing, management and organization plans, financial statement projections, and investment appraisal. The application of business planning and investment appraisal techniques to new venture development in tourism.
Prerequisite:
TRM 335
TRM 378 Food Services Management
Credits:
3
Overview of the internal workings of food services management. Food services organization structures, job descriptions, control mechanisms, systems design, and specialty food service equipment. Analysis of food services management in the context of hotels, airlines and other institutions. Field visits to various types of operations. Prerequisite: TRM 134.
TRM 402 Special Interest Tourism
Credits:
3
Newly emerging tourism activities that are heavily based on individual preferences and diverse life styles. Rural tourism, cultural tourism, heritage tourism, educational tourism, health tourism, senior tourism.
TRM 408 Operations Research For Service Industry
Credits:
3
Introduction to modeling concepts and operations research techniques as quantitative decision making tools. Topics include linear programming, duality, sensitivity analysis, transportation and assignment problems, network models and case studies from the service industries. Queuing, simulation. Prerequisite: Senior standing or consent of the instructor.
TRM 441 Financial Management for Tourism and Hospitality
Credits:
3
The relationship between risk and return, calculating beta coefficients, cost of debt, cost of common stock, the weighted average cost of capital, factors that affect the weighted average cost of capital, the corporate valuation model, debt policy, payout policy, long-term financial planning, short-term financial planning, derivative instruments, international financial management, applications in the tourism and hospitality industry.
Prerequisite:
Consent of the instructor.
TRM 465 Current Issues in Tourism
Credits:
3
A wide range of topics on different types and modes of travel and related travel organization systems such as adventure travel, special airport services, domestic tourism, interest travel, student and youth travel as well as corporate travel market; congress organizations; cruise market operation; group travel as well as procedures by submission and analyses of cases by specialists of the respected fields.
Prerequisite:
Senior standing or consent of the instructor.
TRM 472 Business Strategy
Credits:
3
Concepts and methods for the generation, selection, implementation and evaluation of strategies. Strategic management as a process in service organizations. Overview of existing strategies through real-life examples. Application of analytical tools for strategic decision-making. Competitiveness and benchmarking. The impact of globalization, technology, and environmental concerns on strategic decisions. Prerequisite: Senior standing or consent of the instructor.
TRM 476 Internet Marketing
Credits:
3
Inrternet as a commercial medium and its use in the tourism industry. Main areas to be covered (major topics) will include the development of the internet, social and the marketing changes brought by its utilization of the world wide web for communications, promotion, advertising and distribution.
Prerequisite:
TRM 263 or consent of the instructor.
TRM 48L Sp. Integrated Marketing Communication
Credits:
3
TRM 48M Sp. Top. Analytical Thinking & Problem Solving
Credits:
3
TRM 492 Tourism Research Topics
Credits:
3
Master term project preparation in a field of interest as: Tourism policy, destination marketing, culture tourism, travel agency operations, consumer preferences in tourism; cross-cultural non-verbal communication in tourism and other similar related topics. Prerequisite: TRM 254 and consent of the instructor.