Styliani Kladou

Assist. Prof.
Education: 

10/2015-06/2016

Sheffield Hallam University

PGCert Learning and Teaching in Higher Education leading to Fellowship of the Higher Education Academy in the UK.

 

11/2009-10/2013

Hellenic Open University, School of Social Sciences in Collaboration with the University of Rome La Sapieza and Istanbul Bilgi University

PhD in Tourism Marketing - Dissertation Topic "Investigating Culture's Contribution to City Brand Equity: A modeling approach with reference to Athens, Istanbul and Rome"

Degree: Excellent (10/10)

 

09/2003 -06/2005

Athens University of Economics and Business - Master in Management and Business Administration (MBA)

Degree: 7.50 /10 (Very Good) - Thesis: "Tourism & Marketing Strategy - The cases of golf, cruises and yachting" (Thesis degree 9/10)

 

09/1999-09/2003

Athens University of Economics and Business - Bachelor in Marketing and Communication 

Degree 7.11/10 (Very Good)

Phone Number: 
0 212 359 69 80
Fax: 
0 212 265 21 19
E-Mail: 
stella.kladou@boun.edu.tr
Research Interests: 

Destination Marketing - Place Branding 

Cultural Tourism-Cultural Marketing

Travel/Consumer Behavior

Selected Publications: 

SSCI/SCIE-indexed Journal Papers

Kavaratzis, M., Rigopoulou, E., Kladou, S., Salonika, E. (2016). The role of brand elements in destination branding. Journal of Destination Marketing & Management, 6 (4), 426-435.

http://dx.doi.org/10.1016/j.jdmm.2016.06.011

Kladou, S., & Mavragani, E. (2015). Assessing Destination Image: An online marketign approach and the case of Tripadvisor. Journal of Destination Marketing & Management. 4 (3), 187-193.

10.1016/j.jdmm.2015.04.003

Kladou, S., Giannopoulos, A. & Mavragani, E. (2015) Destination brand equity: An analysis of a decade of research (2001-2012). Tourism Analysis. 20 (2), 189-200.

http://dx.doi.org/10.3727/108354215X14265319207399

Kladou, S., Giannopoulos, A. & Assiouras, G. (2014). Matching tourism type and destination image perceptions in a country context. Journal of Place Management and Development, 7 (2), 141-152. http://dx.dou.org/10.1108/JPMD-11-2013-0024

Kladou, S. & Kehagias, J. (2014). Developing a structural brand equity model for cultural destinations. Journal of Place Management and Development, 7 (2), 112-125.

http://dx.doi.org/10.1108/JPMD-03-0007

Kladou, S. & Kehagias, J. (2014). Assessing destination brand equity: an integrated approach. Journal of Destination Marketing & Management, 3 (1), 2-10.

http://dx.doi.org/10.1016/j.jdmm.2013.11.002

Zouganeli S., Trihas N., Antonaki M., Kladou S. (2012). Aspects of Sustainability in the Destination Branding Process: A Bottom - up Approach, Journal of Hospitality Marketing & Management, 21, 739-757. 10.1080/19368623.2012.624299

 

Book Chapters & Reports

Kladou, S. (2017). Tourism Marketing & Destination Marketing: Destination Brand Equity & Cultural Tourism. In Tsartas, P. & Lytras, P.N. (eds.), Tourism & Development, Papzisis (Published in Greek), 489-494.

Kladou, S. (2017). Destination Branding and Customer Behavioural Intentions, The Case of Istanbul as a Culutarl Destination. In Kumar Dixit, S. (ed.) The Routledge hanbook of consumer behaviour in hospitality and tourism, Routledge, 326-336.

Kladou, S. & Mavragani, E. (2016). A social media approach to evaluating heritage destination perceptions: the case of Istanbul. In Alvarez, M. Yuksel A. & Go, F. (eds.) Heritage Tourism Destinations; preservation, communication and development. CABI, 91-104. Expert Report: Access to Culture - Policy Analysis (2015). Analysis and project financed by the European Commission - Culture Programme. Final Deliverable of the Project realised by EDUCULT (Austria), IRMO (Crotia), KPY (Turkey), Interarts (Spain), NCK (Sweden), and Telemarksforsking (Norway). 

 

Papatheodorou, A. & Kladou, S. (2013). Shifting patterns in Cultural Management: A success story. In Cultural Changemakers Against the Grain: New players, management practices & policy challenges acroos Europe and its neighborhood (4th ed.), KPY Cultural Policy & Management Yearbook 2012-13, Istanbul. ISBN 978-605-399-328-5

Kladou, S. (2011). Cultural Festivals: An overview. In Ada, S. (eds.) Istanbul Cultural Festivals, Turkey: Turkish Ministry of Education & Culture, Istanbul Bilgi University Publications. 

 

Teaching: 

Graduate level: Cultural Heritage Tourism

Undergraduate level: Principles of Marketing, Destination Development, IT in the Tourism Industry.

CV: